Launches and announcements
A product, venue or partnership going public that deserves real news coverage.
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A video news release, or VNR, is a news-style video built for TV. It's not an ad. It's an interview, some strong B-roll and natural sound, cut into a package a newsroom can drop straight into a bulletin.
Get it right and a newsroom chooses to run it as a real story. That's earned coverage, not paid airtime. We build the package so your announcement is easy for a producer to say yes to.
This is the part most sellers blur. A VNR is not a media buy. No one can promise your story onto the news, and anyone who does is guessing. What we can do is make it genuinely newsworthy and broadcast-ready, so a producer wants to run it.
Here's our honest scope. We produce the package and media-train your spokesperson. Your PR team or agency pitches it to the networks. That split keeps everyone doing what they're best at.
A product, venue or partnership going public that deserves real news coverage.
New findings or data your comms team wants picked up as a story, not an ad.
Public announcements and community stories that suit a news treatment.
In-house teams and PR agencies who need broadcast-ready content on time.
Stories in the field or at sites a network crew can't easily get to.
A VNR only works if it looks and cuts like real news. Our crew came up through live broadcast news at Network Ten, so the framing, pacing and grabs match what a bulletin actually uses. That's what gets it run.
It's experience-led, not reliant on one person. Oscar leads on the camera and the news eye, and the same standard holds across every job. For the wider corporate side, see our corporate video production.
Most sellers do one or the other. Production companies point the camera. Training firms coach the exec but never film. We do both in the one booking. Want training on its own? See our media training in Sydney page.
Your spokesperson is coached before and during the shoot, so they land the message calm and clear. Nervous or non-media talent is where this earns its keep. It's the same care we bring to executive video.
Behind the scenes
There's a real gap between a production-only crew and a PR agency. We sit in the middle: news-grade production with media training built in.
| Zarco Creative | Production only | PR agency only | |
|---|---|---|---|
| Films the package | Yes, news-grade crew | Yes | Often outsourced |
| Newsroom experience on set | Ex Network Ten crew | Varies | Rarely on the camera |
| Media trains your spokesperson | Built in | No | Sometimes, no filming |
| Broadcast-spec delivery | Every job | Sometimes | Depends on the crew |
| Pitches it to media | Your PR team does | No | Yes |
Tell us the announcement and the timing. We'll scope the package and send a fixed quote.
We've filmed for PwC, Bunnings, Sennheiser, Penfolds, YPO and NSW Government, and our crew came up through live news at Network Ten, Seven and Nine. That's the exact background a VNR needs.
Jess is your single point of contact start to finish, so nothing gets dropped between brief and delivery. Set and forget: brief us once and we run it. For events and launches, see our event videography.
How we work
Five stages, all handled. You brief us once and give your feedback. We run the rest.
Tell us the goal, the audience and the deadline once. Jess turns it into a scope, a plan and a fixed quote, so you know what you are getting before anything is locked in.
We plan the shoot, script the messaging, build the shot lists and lock the call sheet before anyone films. Locations, talent and logistics are handled, and we coach anyone nervous about being on camera.
An experienced crew runs the day to the call sheet and settles people on camera fast. Broadcast-grade cameras, audio and lighting, with backups for the backups. We came up through live news, so calm under pressure is the default.
We edit and finish, then send the cut through Frame.io so you comment straight on the frame. Two rounds of changes are built in. Social cutdowns are planned from the start, so one shoot works everywhere.
You get the final files in the formats you need, ready to go across every channel. They are yours to keep, no strings, no chasing.
Our work
I’m really relaxed. Even at events I’m not at, I’m not worried at all. It’s set and forget.
They make our attendees feel comfortable on camera, and find ways to maximise the content on the day.
I had a partner, not a supplier. They were truly part of the team, across a four day, five week event.
Good to know
A video news release is built to look and cut like a real news story, not an ad. It leads with interview grabs, B-roll and natural sound, edited to broadcast length. A corporate video sells your brand. A VNR is made so a newsroom will choose to run it.
We produce the package and media-train your spokesperson. Your PR team or agency pitches it to the networks. That split keeps everyone doing what they're best at, and it's the honest scope so there are no surprises.
No, and no one honestly can. A VNR is earned coverage, so a newsroom decides whether to run it. What we can do is build it broadcast-ready and genuinely newsworthy, so a producer wants to say yes.
You get the edited news package, the spokesperson interviews with grabs marked up, a separate B-roll reel, press stills, a suggested script and press release draft, and the file in broadcast spec. It's ready for a newsroom to use with no extra work.
News moves fast, so we do too. For time-sensitive announcements we can turn a package around quickly, sometimes same day when it's planned in. Tell us the deadline up front and we'll build the schedule to hit it.
It depends on the scope: the number of interviews, locations, whether media training is included, and how fast you need it. We quote per job, not off a menu. Book a call and we'll scope it and send a fixed quote.
Based in Sydney, filming across the CBD, North Sydney, Macquarie Park, Parramatta, the Inner West and beyond. We travel across NSW and interstate for the right job.
Get a quoteGot something coming up?
Tell us what you need. We will scope it, quote it, and look after the rest. No hard sell, just a quick chat.