- A meeting room and a propped-up phone
- A trainer and a slide deck
- A role-play that never airs
- A practice tape that gets binned
Trusted by
The difference
A slide deck and a role-play are forgotten by Friday. We coach your spokesperson on the real thing, so it sticks and the moment lands.
Because it is a real shoot, the footage your spokesperson records is usable. We cut it into a piece to camera, a grab or an exec video you actually put out. A training-only company can’t hand you that.
Most trainers prep your people, then hand them back. We do both. The same crew that trains your spokesperson films the real piece, so the prep carries straight onto the shoot. Nothing gets lost in a handover.
Our method
In the news, the grab is the few seconds that actually make air. Everything we teach points at landing it, and holding your nerve around it. Three moves, easy to remember when the camera is on.
Say the one thing worth airing, in a clean, short line. Clear and theirs, so it is the bit that gets used.
When a question pulls them off course, steer it back to the message without dodging. Acknowledge, then bridge.
Under pressure, stay calm and stay on message. Repeat the key point, do not get rattled, do not fill a silence with a mistake.
Who trains you
Oscar Vieira leads it. Twenty years behind the camera in live broadcast news, two FIFA World Cups, the Olympic Games and the Winter Olympics, and hard news from cyclone zones to NRL grand finals. Our crew all came up the same way.
We know what a journalist is after and what reads on camera, because we film it every week, for clients like the Australian Turf Club and government and corporate teams across Sydney.
The payoff
Say the one thing that matters, even when a journalist tries to pull them off it.
Stay calm and in control when the questions get pointed, so one bad answer does not become the story.
Steady body language, a steady voice, present in the room and used to the lens.
Turn nervous energy into focus, so the camera stops being the enemy.
How it runs
What’s included
Build it into a shoot so your people are ready before we hit record, or run it as a focused session on its own.
Who we train
I’m really relaxed. Even at events I’m not at, I’m not worried at all. It’s set and forget.
They make our attendees feel comfortable on camera, and find ways to maximise the content on the day.
I had a partner, not a supplier. They were truly part of the team, across a four day, five week event.
Good to know
Classroom training is a meeting room with a phone or a slide deck. We bring the full broadcast set up: real cameras, lighting, sound, a teleprompter and a crew. Your spokesperson rehearses on a real set, so the nerves show up with us, not live on the day. And because it is a real shoot, you leave with usable footage, not a practice tape that gets binned.
Yes. Because it is a real shoot on a full set up, the footage is usable. We can cut it into a finished piece to camera, a grab or an exec video you actually put out. So the session sharpens your people and hands you content at the same time.
Yes. Tell us the situation, a TV interview, a results announcement, a panel or a piece to camera, and we build the session around it. We run mock versions on the full set up, so your spokesperson has already done it once before it counts.
Yes. We run mock versions of the pointed, high-pressure interviews on a real set, so your spokesperson has handled the hard questions once before it counts. The aim is simple: stay calm, stay on message, and make sure one bad answer does not become the headline.
Yes. What is said on set stays on set, including any filmed practice. We are used to working with executives and comms teams on sensitive announcements, and we treat everything that way by default.
In person works best, because the whole point is rehearsing on a real set with cameras, lights and a crew. We can run it at your office or in a studio across Sydney. Online sessions are an option when your people are spread out, and we adapt the exercises to suit.
The price depends on the number of people, the length and whether it is on site or in a studio, so we scope it and quote up front with no surprises. Tell us who needs training and book a call, and we will price it for you.
Got someone going on camera?
Tell us who needs training and what they’re preparing for. We’ll scope it, quote it, and run the day. No hard sell, just a quick chat.
